Whenever I think that marketing a Broadway show is hard, I think . . . well, it could be worse . . . I could be trying to market an opera.

Opera just sounds old, right?  It’s like Museum.  Or Antique.  Sure, we know those things have serious value, but they don’t say hip, modern and fun.

Enter Seattle Opera, who, in addition to keeping a pretty hip blog for a regional opera company, posted a social network-sized version of Carmen on Facebook . . . from “Carmen’s” account.  So early on she and Don Juan become “friends”.  They poke each other.  And at the end . . . well, I won’t give it away.  Click to read it here.

What I love about the approach is that it’s fun, yes, but the successful juxtaposition of two things which would seem so different, Carmen and Facebook, actually makes them seem more similar.  So, all of a suddent, Carmen, the opera, just looks a little more relevant, and less . . . museumy.

Got a piece that is a little musty?  Marry it with pop culture to make it seem less dusty.  (Eminem look out, I’m coming for you . . .)

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– Godspell is back on Broadway!

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