This month, my friends at Habo released the first-ever study measuring the value of intellectual properties for the entertainment and creative industries. 

Here’s what my friend said to me: “The Habo IP Index evaluates the strength and the value of 70 of the largest intellectual properties in the United States.”

And get this . . . they included MUSICALS!

(It gets me all warm and fuzzy when business studies include our beloved theater.).

They’ve listed 5 Broadway musicals among the IPs they tested: Hamilton, Chicago, Wicked, The Book of Mormon, and The Phantom of the Opera.

They even include a few IPs that were adapted for the stage like Spider-Man, Harry Potter, Spongebob Squarepants, Shrek, Stranger Things and more.

What does this mean for us TheaterMakers?

It sends a similar message that this article sent years ago when Disney reported the stage production of The Lion King would be more profitable than Star Wars.  Or when Universal reported that Wicked would beat out ET, Harry Potter and Jurassic Park in terms of profit.

And when these reports come out, money comes in from big business.  And that money flows down to TheaterMakers.  (In other words – expect more musical adaptations afrom major players like Warner Bros, Disney, Universal Pictures.) 

Want to read the Habo IP Index study? Click here.