Get Your Audiences To Sing Along.

 

I’m in Ohio this week, shooting a
documentary on one of the top unsigned
bands
in the country. 

We’ve been in the recording studio all
week, as the band finishes up their 8th independent album. This is the one we
all hope will get them the big record deal and have them playing the
“enormo-domes” across the country. 

As the record producer was playing
back one of their future hits yesterday, something happened to me.

I started singing along.

It was like being hynotized.
My mouth just opened, and out came the words and the tune, like I was on
karaoke auto.jpglot.

I didn’t even realize it, until the
record producer stopped the playback.  And I kept singing. (Look out,
Daughtry)

Why did I all of a sudden think I
was a uber-cool American Idol winner? 

The art involved me.
What was created by five guys and their electric guitars and gravelly voices
sucked me into the actual experience.

And what started as an observational
or non-participatory art form, became an interactive one. 

This should be the goal of all
artists. Because the fun begins when the fourth wall disappears.

I’m not saying that every show
should be like Jersey Boys or Mamma
Mia
where the audience IS actually singing and dancing along
(although it has to be noted that both of these shows are monster international
hits).  And all shows don’t have to be like The Awesome 80s Prom where you can dance with the Captain
of The Football Team. 

But all shows do have to pick you up and transport you right into the heart of
the experience, somehow making you believe that you are Daughtry.

Our job is not to put up fourth walls. Our job is to tear them down.

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