Here’s a “recession special” that can’t be beached.
If I had a nickel every time I heard someone say, “I’ve got a marketing idea. Let’s send out a discount offer and say that we’re slashing prices because of the economic climate,” I’d be able to personally bail out the auto companies.
It’s not a bad idea. It’s just the expected idea. And, when you do what’s expected, you’re never the only one (I know my inbox is cluttered with Recession Specials from every industry).
It’s the unexpected that gets attention.
Here’s an example of a unexpected idea that generated press and dollars, and turned a negative into a positive:Swap Stocks for a Week at the Beach
And Special thanks to Kevin for the tip!
– – – – –
THE FIRST-EVER PRODUCER’S PERSPECTIVE SOCIAL
Friday, December 12th @ 6:30 PM
The Time Out Lounge at New World Stages
340 West 50th St. (between 8th and 9th Avenues)
Free Drink, Munchies and $25 tickets to the New World Show of Your Choice (subject to avail.)
Door prizes include tickets to Avenue Q, Mamma Mia, and an iPhone!
RSVP by commenting (click and scroll to the bottom) with your Name and the 1st Show You Ever Saw
Any questions? Email me.
It’s no secret that the Broadway market is competitive. With…
The year started with no grosses. And when things were…
With warmer weather coming, shall we continue to see an…
Broadway saw a dip in gross revenue with 24k less…
Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.