. . . a phrase.

Just like Blue Man Group held a funeral for the 80s I think it’s time we pack up a certain phrase, put it in a box and never utter it again.

That phrase?

“Outside the box.”

Admit it . . . it’s kind of cliche now, isn’t it?

I first heard it over a decade ago to describe unconventional thinking.  And now, because I’ve heard it so often, it is starting to sound conventional.  It’s true – saying “outside the box,” has actually become inside the box!

So it’s time to euthanize that hackneyed phrase and bury it.  Are you with me?

But that’s not all we can do.  Oh no.  We don’t just kill things here.  We have to create something too.  So we have to come up with something better – something that describes what is required of artists and entrepreneurs in the 21st century.  Ten years ago we had to think outside the box.  Today we need to . . .

What?  Create a new box?  Color outside the lines?  Think like we dream?

Come up with something in the comments below and maybe you and I will originate the next “box.”

Because making something new, versus using something old, is so much more interesting, so much more fun, and so much more rewarding.

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