UPDATED: What the heck does a General Manager do anyway?

A reader pinged me last week wanting me to clarify exactly what a General Manager’s job was on a Broadway show, so I thought I’d take this opportunity to explain it . . . using one of my favorite theatrical analogies.

I think the hierarchical leadership structure of a Broadway play or Broadway musical is similar to how our country structures its military leadership.

At the top of the upside-down pyramid, you have the President or the Commander-in-Chief.  He’s the guy (or, in two years, maybe a gal?) that decides whether or not he wants to go to war.  And that’s our Producer.  He or she decides whether or not to produce a show.

And when the Commander decides to go to war, he turns to a General.  That General is schooled in the Art of War.  Maybe even more so than the Commander-in-Chief himself.  The General plans the entire battle campaign: how many troops, who will lead them where, how much is it going to cost, etc.  They give that plan to the Commander-in-Chief, who may make a tweak or two, ask some questions, and then makes the decision to execute it or not.

The General is . . . you guessed it . . . just like a General Manager on a Broadway show.  They take a Producer’s vision and help strategize and plan the entire production.

Make sense?

You can even extend the metaphor to the Company Manager, who is like the foot soldier for the General.  The CM goes into battle (visits the theater) and reports back to the General on the day to day operations of the “war.”

So, when you’re picking your General Manager for your show, make sure it’s someone that you can trust . . . someone that is schooled in both the business and the art of the theatre.

Make sure it’s someone you’d march into battle with . . .

If you’re looking for a General Manager for your show, drop me an email for a recommendation.

Interested in learning more about our General Management department? Click here.

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

_ _

Interested in getting your show to Broadway or Off-Broadway and need a recommendation for a General Manager?

Here’s who we recommend.  Tell ’em Ken sent you.

Architect Theatrical – Broadway and Off-Broadway General Managers

Related Posts


Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.