What was Broadway’s economic impact on NYC in 2010-11?

$11 Billion Dollars.  Which is up 9% from the year before!

Boo ya!

Our friends and data crunchers at the Broadway League released their annual “Economic Contribution” report yesterday and the results were pretty staggering.  Rather than paraphrase the report, let me just give it to you straight by quoting the Executive Summary:

During the 2010-11 season, Broadway as an industry contributed $11.2 billion to the NYC economy.

This amount was comprised of direct spending by producers to mount and run shows, spending by theatre owners to maintain and renovate venues, and ancillary purchases by “Broadway Tourists” (defined as non-NYC residents who said that Broadway was a very important reason in their coming to New York City).

The money that was directly spent in these areas was then re-spent in multiple subsequent rounds.

The full contribution of Broadway tourists amounted to $9.0 billion, shows contributed $2.2 billion, and theatres contributed $22.3 million for a total of $11.2 billion on NYC’s economy.

This represents a 9% increase from the 2008-2009 season (in constant dollars).

Pretty amazing, right?

Broadway pumped in 11 billion bucks into the economy.  And Producers alone were responsible for 20% of that!  (I feel like the city should give Producers free meter parking for that kind of spending.)

Ok, so maybe free parking isn’t going to happen.  But hopefully our fair city will start to show a little more reciprocity for what Broadway and all of its Producers, Investors and Shows do to help keep it running.  I don’t want to sound like a spoiled brat, because we do get some decent help from the city . . . but with these kind of numbers and with the risks as high as they are for producing Broadway shows, don’t you think we should get just a little bit more?

Like what, you say?  What about . . .

– Tax breaks for investors
– Sales tax breaks for shows
– Free “SEE A BROADWAY SHOW” advertising on city owned property
– More politicians seeing Broadway shows
– Etc

And when I say ETC, that is a call for you to insert your ideas in the comment section below.

What more could the city do to give back to Broadway for all that Broadway gives to it?  Comment below!  And maybe, just maybe, Bloomberg will be googling “How do I get tickets to Godspell” and stumble on my blog and be inspired to do something.

Or maybe I’ll just send this blog to him directly . . . just in case.  🙂

Give me your city wish list in the comments below!


(Got a comment? I love ‘em, so comment below!  Email subscribers, click here then scroll down, to say what’s on your mind!)



– Read the latest ‘full disclosure’ update on Godspell here.

– Win tickets to 4000 Miles at Lincoln Center.  Click here.

– LA “Get Your Show Off the Ground” Seminar announced!  Click here for info.

– Win an iPad in our Tony Award Pool!  ONLY 1 DAY LEFT!  Click here to play!

Keep your show organized with the Theatermaker's fool-proof management system

Improve your success rate for getting produced with daily strategy tips.

Send me the system

Related Posts


Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.