VIDEO: How to “scrum” a marketing campaign for your show.
We got such positive feedback on our first Producer’s Perspective Video where I channeled my inner algebra teacher and explained how above-the-title Broadway Producers get paid . . . that I thought I’d do another!
In this video, I explain one of our Willy Wonka-like trademark secrets for marketing shows. It’s called The Marketing Scrum!
Don’t know what a scrum is? And no, no, it’s not that line of sludge on your bathtub that takes steel wool to get out. It’s a rugby term.
And who said sports and Broadway have nothing in common? 🙂
You’ll see exactly why I use the word scrum (about 142 times, actually) in this video where I break down the exact process I use on every single show that I produce or market . . . and how you can too.
Just don’t tell anyone how we do it, ok? It’s just between you and I. (Hey Kayla & Dylan! This blog-YouTube thing is private, right? No one sees this stuff??? Because 1 – there is some juicy info in this video. And 2 – I’m really kind of dorky when I’m in front of a camera!)
Enjoy How to Market Your Show with . . . The Marketing Scrum!
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On my morning commute, I scoot past a giant hole…
Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.