Say what you want about the 80 million dollar super-spider that is about to enter its 3rd year on 42nd Street, but one thing is for sure . . . that Spider got some serious press.

Part of my business mission is to get Broadway and the Theater “off the arts pages” and into the mainstream news.  And well, Spider-Man got some much non-theater-section coverage (some good, some not so good), you’d think his name was Spiderkardashian.

The coolest article I’ve read about it lately is from that fancy business journal, the Harvard Business Review, which did a simple but serious bullet point analysis of how lead Producers Michael Cohl and Jeremiah Harris made it through the sh*t storm of the first twelve months of Spidey’s life.

There will be books written about Spider-Man, and how they,  Michael and Jeremiah, turned their potential Titanic around (there’s a documentary in the works, I hear, as well – but it’s held up with all the Taymor litigation).

But until the books are published, there are articles like this one.

 

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