Have an idea for a show? Here’s the First and SECOND thing you should do.
One of my most read blogs is something I threw down way back in 2009, entitled, “Got an idea for a show? Here’s the first thing you should do.”
You can read that blog here. And you should, because my advice holds true today.
The simple synopsis of that blog is that if you’ve got an idea for a show you want to write, produce, create, etc., then you should grab the domain name tout suite (aka NOW!).
The blog was written in response to a bunch of cyber-squatters I had run into on a couple of big Broadway shows, who held my domains ransom until I shelled out some serious cash. See, as soon as they heard the show was in development (not even production), they threw down the $12 or so and waited until someone like me came along and wanted it. Their ROI was well over 1000%.
The good news is that since that blog in 2009, Google has futzed with their algorithm enough times and consumer search behavior has changed so much that cyber-squatters don’t have the business they once did. But buying the domain for a musical or play that you’ve written as soon as you’ve got an idea is still an important first step for anyone trying to build a brand.
Because if you don’t buy it, someone else will.
But getting the right domain name isn’t enough anymore, especially if you want the holy grail of all things marketing…organic search traffic. Imagine…free traffic, that others pay mucho dinero for, just coming to your site, learning about you and your shows, instead of someone else’s.
See, when Google futzed with that algorithm, they stopped rewarding people who just owned a domain that matched what the consumer wanted to find. Now, Google takes a real hard look at the quality of the website that the domain points to.
Wait…you have an idea for a show…or worse…you’ve written a show…and you don’t have a website yet? Or you have a website, but Google isn’t finding you first? Or you’re a writer or director or actor or ANYTHING and you don’t have a website yet?
Sound the alarm.
Because the 2nd thing you have to do as soon as you have an idea for the show, or want a career in any business is…get a website.
Unfortunately, getting a website isn’t as easy as getting a domain (which is why Google started rewarding those with quality websites and not just clever domains). But it’s so much more important.
Establishing your web presence early can easily save you thousands of dollars in advertising when your show is ready for production. And it can help so many people discover you and your talent even before you have a show! I know, because I’ve built about 50 in my career, including one of the first ever sites for an Off Broadway show.
Having a quality website is so important, we’re holding an online workshop entitled: Websites: Why You Need One and What It Should Look Like.
During this hour-long workshop, you’ll learn:
- How to build a website (and your brand) without breaking the bank.
- The one mistake even big-time ad agencies make when building a website.
- How to use “The Secrets of SEO” to get people you don’t even know to visit your website.
- A simple trick that I reserve for my consulting clients that can double and triple the traffic to their site.
- What most web designers will leave out if you don’t ask for it.
And lots more, including a Q&A on all things web related that you might be curious about.
The Online Workshop is next Wed, July 12th at 7 PM EDT. But if you can’t make that time, register anyway and we’ll send you the complete files the very next day.
The Workshop is $179, or free for ProducersPerspectivePRO members for only $97. And you get all the other benefits that come along with a PRO membership.
This Workshop, like our others, is 101% guaranteed. If we can’t save you $179 or make you a lot more than that over the lifetime of your show’s site, then just email us after you take the Workshop, and we’ll gladly give you a refund.
On my morning commute, I scoot past a giant hole…
Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.