Marketing

Why Taylor Swift Is Like The NY Times (Or How To Work With Influencers on Broadway and How Not To)

Why Taylor Swift Is Like The NY Times (Or How To Work With Influencers on Broadway and How Not To)

How a show goes from an idea all the way to Broadway and Beyond

How a show goes from an idea all the way to Broadway and Beyond

The 2023-24 Broadway Season Is Over. How Did We Do?

The 2023-24 Broadway Season Is Over. How Did We Do?

Somebody had to do it (and I’m thankful for it).

Somebody had to do it (and I’m thankful for it).

3 Reasons Why May Sales on Broadway Are Mediocre (at best!)

3 Reasons Why May Sales on Broadway Are Mediocre (at best!)

Should Broadway Shows Offer a Guarantee?

Should Broadway Shows Offer a Guarantee?

Here’s a trend that will (and should) continue.

Here’s a trend that will (and should) continue.

Tony Awards 2024 Nominations Full List – April 30, 2024

Tony Awards 2024 Nominations Full List – April 30, 2024

What a “1 for X” Deal Means In Broadway Investing & Producing.

What a “1 for X” Deal Means In Broadway Investing & Producing.

What Next Season Is Starting To Look Like . . .

What Next Season Is Starting To Look Like . . .

How Variable Pricing Has Helped and Hurt the Broadway Market

How Variable Pricing Has Helped and Hurt the Broadway Market

What Tony Nominations Can Do For A Show

What Tony Nominations Can Do For A Show

Are We Losing To London?

Are We Losing To London?

What “Talkbacks” Do and What They Don’t Do.

What “Talkbacks” Do and What They Don’t Do.

Have you ever been here?

Have you ever been here?

[Case Study] How You Can Use AI To Write Marketing Copy That Sells Tickets To Your Show

[Case Study] How You Can Use AI To Write Marketing Copy That Sells Tickets To Your Show

Even shows that are “So Good! So Good! So Good!” must say goodbye.

Even shows that are “So Good! So Good! So Good!” must say goodbye.

3 Theater Things I Learned From The Super Bowl

3 Theater Things I Learned From The Super Bowl