Podcast Episode 178 — Broadway Licensing President, Sean Cercone
If you listen to this podcast, in the midst of Sean’s passion for our art form, you’ll hear a lot of data and stats roll off his tongue like he was a baseball nerd talking about the batting averages and RBI stats for the Yankees.
He chats about the # of high schools in the US, the percentage of licensing in the global market, etc., etc. His approach to licensing is firmly based on market research and data and how he can use that to get more theater into the world.
And it’s working.
Broadway Licensing has only been around a few years, but they are already making their mark and acquiring titles like crazy. And his data-driven approach is why I gave him the rights to this show, which is already starting to light up the licensing market.
Licensing is such an ENORMOUS part of the Broadway economic model, yet it’s one we don’t think about enough when launching our shows, which is why I wanted Sean on the podcast.
Listen in to hear us chat about . . .
- The biggest pain points of theaters around the world who want to license properties.
- Should we release our titles to the subsidiary market earlier than we have been?
- Can I show make a big splash in licensing that never plays NYC at all?
- The most important characteristics of a popular show in the high school market.
- How to market a show for licensing.
And his answer to my Genie question is so unexpected for a numbers guys like him. Listen in to hear his heartfelt response.
And here’s to your shows getting licensed as often as Oklahoma!
Click here for my podcast with Sean.
Listen to it on iTunes here. (And if you like the podcast, give it a great review while you’re there!)
Download it here.
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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.