Why aren’t there Broadway Marketing Awards? Oh wait . . .
Maybe I’ve still got Award Fever, but as I was watching the Tonys on Sunday I couldn’t help but think . . . we’ve got lots of Awards from lots of different organizations for Acting and Directing and Sound Design and so on, but what about the people that help put the shows on the map on the other side of the curtain? What about the Advertising Agencies and Marketing Agencies and Interactive Agencies?
Surely they deserve a little kudos as well, no? Especially since this is one of the most challenging and cluttered markets on the planet.
In fact. We are one of the few billion dollar industries that doesn’t recognize the hardworking folks on the front lines of the advertising fight with trophy-like kudos.
Yep, just when you thought Award Season was over . . . we’re sponsoring the first ever Broadway Marketing Awards!
We’ll be handing out Awards for each of the following categories:
Best TV Commercial
Best Promotional Item (aka Swag)
Best Long Running Campaign
Best All Around Campaign
And to determine the slate of nominees, we’ve chose some very fancy Expert Nominators from in and out of our industry. This year’s nominators include:
– Jessica Berger, Press Representative from the powerhouse PR firm of Sunshine Sachs that handles celebs such as Streisand, Timberlake, etc.
– Blake Ross, Editor of the ubiquitous brand known as Playbill. That’s right, Playbill. You probably collect them.
– Josh Seifert, Marketing Strategy Lead at Huge, one of Advertising Age’s A-list agencies that consistently ranks as one of the Top 10 Agencies each year. Clients include COs like Target, Amex, etc. You probably buy from them.
– Julie Thompson, who serves on the Executive Council of Internet Week NY and Europe as well as on the Leadership Council of Advertising Women of NY. She’s an 8th term Board Member of Advertising Week NYC and runs her own shop.
– Erik Gensler, President and Founder of Capacity Interactive who also runs the Digital Marketing Boot Camp for Arts Marketers.
– Kevan Choset, who happens to be Senior Counsel at MTV Networks, but that’s not why we chose him. We chose him because . . . well . . . he loves and sees a lot of theater! We wanted someone who actually made purchase decisions based on marketing to be in the mix.
And lastly . . .
Good crew, right? Except that last guy. He’s just a blogger. Should have gotten a critic. Or a reporter from the Times (full disclosure – I tried – but they aren’t allowed). Seriously, a huge thank you to the Nominators for sifting through all this material and choosing their faves. (And because this is my blog, my stuff won’t be eligible due to obvious conflicts of you-know-what.)
Well, guess what . . . you are going to pick the winner! What better group of smart and savvy folk is there to decide who the best Advertisers and Marketers are other than Producer’s Perspective readers!
The nominations for all of the above categories will be announced TOMORROW right here . . . same blog, same channel. Tune your browser to www.TheProducersPerspective.com at 11 AM EST (or sign up to have the nominations sent to you via email) and you’ll be the first to know.
Fun times! And some folks should start making room on their mantle!
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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.